How to KNOW your business website is working at top potential

A lot of business owners think their company website is doing its job because it looks good to them, and they get calls from people who see the website.

The problem is they don't know how many potential customers and clients never see their website, so they'll never call!

And unless they're a web professional, they may not know how to evaluate whether their website's design is doing what it needs to.

That's what a Digital Strategist is for. And StrategistSEO combines those skills with "SEO" - Search Engine Optimization - which every business owner knows they need, but to the non-web-guy or -girl SEO sounds like a form of magic, and it's hard to know whether the magic is really working.

Digital Strategy is like having a public relations strategy for your website. Your customers - the public - need to be able to find what they're looking for, or else you're not going to get their business.

It's amazing what an improvement you can get from a relatively small investment in both, SEO and Digital Strategy. These are so important in this day and age that major companies have at least one full-time digital strategist and an SEO expert on staff. StrategistSEO provides these services for a fraction of the cost.

Many SEO specialists charge thousands of dollars just for an SEO workup (without Digital Strategy) that may not even work.  I've seen many contractors cause negative results and a loss of "conversions." But I realize smaller companies and sole proprietorships don't have the resources to do that.

StrategistSEO exists to fill the gap between small businesses who can't afford to invest in their websites at all (which means missing customers and clients) and those who can afford to keep experts on staff.

I have 16 years experience in public relations, 12 years of web experience, 6 years working with statistical analysis and SEO, and 4 years in digital strategy (which is a relatively new field).

Services: What I can do for you

Listed prices are for 10-page websites - more pages will be pro-rated accordingly. Ask about discounts for sole proprietors.

For $250 I will conduct a preliminary evaluation of your site. This will help you know if I can help you. It will identify major organizational or user-friendliness issues, and tell you if your SEO isn't giving you the traffic you need.

For $700 I will fix your most glaring SEO problems. A lot of businesses are missing traffic from most potential clients because their SEO isn't set up right, or because it's too focused on one thing. A good site draws in customers with a variety of strategies, not just one big one (which is where most SEO consultants go).

But over the past 2-3 years Google has revamped how its site rates content, so straight SEO that would have worked 2 years ago doesn't work as well anymore. That's where Digital Strategy comes in...

For $2000 (prices adjustable for the size of your business) I can interview your staff, find who your several audiences are and what they're looking for, find what you want your customers to know about you. Then I will combine all this into a comprehensive website reorganization plan tailored specifically to your audiences (for an additional fee I can do this work myself). This isn't a "website redesign" - it will still appear much the same - but it will streamline your site and improve the "user experience" so people can find what they need without searching all over for it.

I can also fix rates for deeper "content creation" which will also improve your SEO, add to the user-friendliness of your site, and put a real public relations polish to your site.

All rates are in US Dollars but I can help you no matter what country you're in.  Just ask!

To see what I can do to help you find customers and clients, contact me initially through e-mail please at hanksedwin@yahoo.com.

I look forward to serving you!

Sincerely,

Edwin Hanks